Product Management

Business Administration



Course Outline

Introduction to Product Management


  • Introduction
  • Types of Product Managers
  • Product vs Project vs Program Management
  • A day in the life of a Product Manager


Introduction to Product Development


  • The Product Development Journey
  • Product Development Methodologies


Product Discovery and Ideation


  • User Research
  • The 5 Whys' Technique
  • Competitive Analysis


Designing and Running the experiment


  • What is MVP
  • How MVPs are built?
  • Minimum criteria of success
  • Wireframes, Mockups and Prototypes
  • Running A/B Experiment


Metrics for Product Managers


  • Introduction to Metrics
  • The AARRR Metrics Framework
  • The HEART Metrics Framework
  • Measuring your product


Project Management for PMs


  • Epics and User stories
  • Prioritizing Product Backlog
  • Roadmap and Strategy
  • Building Roadmap


Technology for PMs


  • Tech topics to know as a Product Manager