Product Management

Business Administration

Course Outline

Introduction to Product Management

  • Introduction
  • Types of Product Managers
  • Product vs Project vs Program Management
  • A day in the life of a Product Manager

Introduction to Product Development

  • The Product Development Journey
  • Product Development Methodologies

Product Discovery and Ideation

  • User Research
  • The 5 Whys' Technique
  • Competitive Analysis

Designing and Running the experiment

  • What is MVP
  • How MVPs are built?
  • Minimum criteria of success
  • Wireframes, Mockups and Prototypes
  • Running A/B Experiment

Metrics for Product Managers

  • Introduction to Metrics
  • The AARRR Metrics Framework
  • The HEART Metrics Framework
  • Measuring your product

Project Management for PMs

  • Epics and User stories
  • Prioritizing Product Backlog
  • Roadmap and Strategy
  • Building Roadmap

Technology for PMs

  • Tech topics to know as a Product Manager