Fundamentals of Marketing

Business Administration



Course Outline

Introduction to Marketing Management


  • What is Marketing?
  • Importance of Marketing
  • Marketing Basics for Businesses
  • 4 Principles of Marketing Strategy


Effective Marketing Strategy


  • Creating a Marketing Plan
  • Needs vs Wants vs Demands
  • Marketing Research
  • Stages of Marketing Research
  • STP Model of Marketing
  • STP Example - McDonald's


Shaping the Marketing Mix


  • 4Ps of the Marketing Mix


Product Decisions


  • Product Decisions


Pricing Decisions


  • The Right Pricing
  • Types of Pricing


Place Decisions


  • Place Decisions


Promotion Decisions


  • Promotion Decisions
  • Types of Promotion Mix
  • Digital Marketing and its workings
  • Social Media and Marketing