Fundamentals of Marketing

Business Administration

Course Outline

Introduction to Marketing Management

  • What is Marketing?
  • Importance of Marketing
  • Marketing Basics for Businesses
  • 4 Principles of Marketing Strategy

Effective Marketing Strategy

  • Creating a Marketing Plan
  • Needs vs Wants vs Demands
  • Marketing Research
  • Stages of Marketing Research
  • STP Model of Marketing
  • STP Example - McDonald's

Shaping the Marketing Mix

  • 4Ps of the Marketing Mix

Product Decisions

  • Product Decisions

Pricing Decisions

  • The Right Pricing
  • Types of Pricing

Place Decisions

  • Place Decisions

Promotion Decisions

  • Promotion Decisions
  • Types of Promotion Mix
  • Digital Marketing and its workings
  • Social Media and Marketing